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The Best Way to Sell Is With a Story

Sales and Marketing Management

Storytelling is vital at every point in the sales cycle. Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. Getting them trained and on-script takes time.

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Sales Ethics – Becoming a Moral Millionaire

Shari Levitin

Years ago, a large hospitality company hired my team to build a comprehensive training program for over one hundred of their sales sites. While some focused on sales activities, many focused on sales ethics. Manufacture customer testimonials or white papers? Putting Sales Ethics Into Practice.

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Sales Ethics – Becoming a Moral Millionaire

Shari Levitin

Years ago, a large hospitality company hired my team to build a comprehensive training program for over one hundred of their sales sites. While some focused on sales activities, many focused on sales ethics. Manufacture customer testimonials or white papers? Putting Sales Ethics Into Practice.

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8 Ways to Respond to the Objection "I Want to Think It Over"

Hubspot Sales

David Sandler, the founder of Sandler Training, used to say, “You can’t lose what you don’t have.” Ironically, posing this question usually gives you the information you need to rescue the sale. It's not constructive for them to do this on their own. If you need a reality check, ask for one. Check on key stakeholders. "

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A Brief Guide to Creating Courses in Allego

Allego

Baseline training after an acquisition comes to mind immediately. Following that, there could be a white paper, slide, or video that contains, say, ten bullet-points that every sales rep should know about the product. Typically, courses are great for onboarding , effective messaging and product launches.

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4 ways to use your CRM to power your sales and marketing feedback loop

Zendesk Sell

Aligning sales and marketing teams is a struggle for many companies. The sales department grows frustrated because they don’t have the necessary material (i.e., blog posts, white papers, eBooks) to make a sale. Therefore, marketing may become annoyed when sales doesn’t even use what they produce.

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Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Hubspot Sales

Here are three steps to improve your team’s ability to craft compelling sales narratives that differentiate your company’s solution and advance the sale. It’s not news to you, but before you construct your story, you must have a clear understanding of your customer’s challenges. But where to start? Storytelling with Data.

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