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9 Sales Trends to Watch for in 2018

Circleback

They are a tech-savvy generation that embraces metrics and data analytics in their workflow, while also preferring to communicate digitally, and they can be easily trained on latest sales technologies. ABM has now been there long enough to creep into all aspects of a B2B marketer’s workbook. Account Based Everything Is the Way Forward.

Trends 20
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The 5 Essential Components of Digital Transformation

DialSource

For example, companies can now use marketing automation software to schedule and manage marketing tasks from a single hub. Using this insight, the startup can develop a niche software solution and promote it with a data-backed marketing strategy, securing a competitive advantage over bigger rivals.