“We Chose The Vendor With The Most Complete Solution”
Partners in Excellence
NOVEMBER 28, 2018
” 53% of the respondents said, “If the vendor had a more complete solution.” Usually, it’s a long laundry list of features the vendor thinks are important (the stuff that’s in their products) with columns comparing “our solution,” to the alternatives. These are always constructed in a manner that our solution has twice as many boxes checked as the alternatives/competition. I just read a report, “ The Mood Of The B2B Buyer.”
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