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The Best Way to Sell Is With a Story

Sales and Marketing Management

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. That line of storytelling works well to help close a solar installer, but might be lost on a construction company.

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Creating a Cohesive Content Marketing Strategy

Allbound

Once you’ve established who your partner is targeting, you should construct a plan for how to best reach them. Examples of co-branded content include: – White Paper – eBook – Blog Posts – Shared Landing Pages – Co-Presented Webinars. Turn your partner into a thought leader.

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How to Build Value in Sales: Strategies for Success

LeadFuze

For example, if they’re struggling with team communication, offer them software with collaboration features that will make their heads spin. Our software helps with lead generation and sales prospecting. Picture this: a regional restaurant chain struggling with construction projects. Take LeadFuze, for example.

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“Content Free” Content

Partners in Excellence

The email was well constructed, it served its purpose by motivating me to “click” for more information. ” Another was from a software vendor. I’ve been a long time user of this software. In the first case, I get to a beautiful landing page. ” Well, I wasn’t sure what the service was.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

White Papers. Patrick loves all things construction. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. You’ve mastered the basics of your new marketing automation software. Marketing Automation Software.

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Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

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8 Highspot Competitors: An In-Depth Analysis

Bigtincan

Apart from integrating with other cloud repositories and being fully functional offline, another key feature of a sales content management software is the ability to track how sellers and prospects are using the sales collateral. In this stage, sending the prospect a white paper instead of a product demo may make sense.