The Best Way to Sell Is With a Story

Sales and Marketing Management

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. That line of storytelling works well to help close a solar installer, but might be lost on a construction company. Getting them trained and on-script takes time. But even the best sales training is worthless without rigorous content development.

8 Ways to Respond to the Objection "I Want to Think It Over"

Hubspot Sales

David Sandler, the founder of Sandler Training, used to say, “You can’t lose what you don’t have.” It's not constructive for them to do this on their own. For more tips on avoiding common sales traps, download our free white paper, Three Biggest Sales Mistakes You Should Never Make.

Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Hubspot Sales

It’s not news to you, but before you construct your story, you must have a clear understanding of your customer’s challenges. Success in selling belongs to those who can balance the roles of analyst and storyteller.

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A Brief Guide to Creating Courses in Allego

Allego

Baseline training after an acquisition comes to mind immediately. Following that, there could be a white paper, slide, or video that contains, say, ten bullet-points that every sales rep should know about the product.

4 ways to use your CRM to power your sales and marketing feedback loop

Zendesk Sell

blog posts, white papers, eBooks) to make a sale. Provide marketing with an understanding of the sales process and the different touchpoints in the pipeline through shadowing or offer training materials typically used for new sales employees. Marketing should be open to receiving feedback, and sales should be constructive with suggestions. Aligning sales and marketing teams is a struggle for many companies.

5 B2B Sales Strategies to Win Customers

Showpad

While text-based content types like blogs, product catalogs, white papers, and eBooks will help educate customers, visual pieces like infographics and videos are sure to capture their attention and increase interest. Strategy is essential to success in B2B Sales.

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Sales rep for a day: Aligning sales, marketing, and support

Zendesk Sell

To align marketing and support departments with sales, sales managers can construct an ongoing, interdepartmental job-shadowing program. case studies, blogs, white papers) needs to be created or that some materials are not even being used. Cross-team training can apply to all departments and ensures that no team feels less important than the others. Hold a short training session for participants. Run department members through a quick training session.

Sales coaching at scale in 2019: How to improve performance across Sales teams

Showpad

But as a Sales manager, you’ll benefit greatly from balancing that with training visualizations and other exercises that staff can complete on their own. And you don’t need to email a lengthy industry white paper to get your point across.