The Best Way to Sell Is With a Story
Sales and Marketing Management
OCTOBER 16, 2017
Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. That line of storytelling works well to help close a solar installer, but might be lost on a construction company. Getting them trained and on-script takes time. But even the best sales training is worthless without rigorous content development.