article thumbnail

The Best Way to Sell Is With a Story

Sales and Marketing Management

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. That line of storytelling works well to help close a solar installer, but might be lost on a construction company.

article thumbnail

Sales Ethics – Becoming a Moral Millionaire

Shari Levitin

Years ago, a large hospitality company hired my team to build a comprehensive training program for over one hundred of their sales sites. Manufacture customer testimonials or white papers? When selling condominiums pre-construction in Vail, Colorado, I made a sale to a young family from Texas. Omit a product defect?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Ethics – Becoming a Moral Millionaire

Shari Levitin

Years ago, a large hospitality company hired my team to build a comprehensive training program for over one hundred of their sales sites. Manufacture customer testimonials or white papers? When selling condominiums pre-construction in Vail, Colorado, I made a sale to a young family from Texas. Omit a product defect?

article thumbnail

8 Ways to Respond to the Objection "I Want to Think It Over"

Hubspot Sales

David Sandler, the founder of Sandler Training, used to say, “You can’t lose what you don’t have.” It's not constructive for them to do this on their own. For more tips on avoiding common sales traps, download our free white paper, Three Biggest Sales Mistakes You Should Never Make. Check on key stakeholders. "

article thumbnail

A Brief Guide to Creating Courses in Allego

Allego

Baseline training after an acquisition comes to mind immediately. Following that, there could be a white paper, slide, or video that contains, say, ten bullet-points that every sales rep should know about the product. Think of it as a playlist, with content that’s largely self-contained and viewed in a predetermined order.

Course 54
article thumbnail

Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Hubspot Sales

It’s not news to you, but before you construct your story, you must have a clear understanding of your customer’s challenges. Here are three steps to improve your team’s ability to craft compelling sales narratives that differentiate your company’s solution and advance the sale. Storytelling with Data. Start with a question.

Data 96
article thumbnail

4 ways to use your CRM to power your sales and marketing feedback loop

Zendesk Sell

blog posts, white papers, eBooks) to make a sale. Provide marketing with an understanding of the sales process and the different touchpoints in the pipeline through shadowing or offer training materials typically used for new sales employees. When departments aren’t aligned, it can trigger multiple problems.