9 Sales Trends to Watch for in 2018


They are a tech-savvy generation that embraces metrics and data analytics in their workflow, while also preferring to communicate digitally, and they can be easily trained on latest sales technologies. ABM has now been there long enough to creep into all aspects of a B2B marketer’s workbook. 2017 is finally over. Some assumptions have turned out to be true, and others have simply fallen flat. Most B2B organizations are now working on their new year’s strategy.