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What is Consultative Selling, and How Can it Work for You?

Crunchbase

Consultative selling brings us back to a core principle of sales: You’re a human speaking to another human. What is consultative selling, and how does it work? Consultative selling focuses on creating value, building trust with a prospect and exploring their needs before offering a solution.

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How Can Consultative Selling Already be Dead?

Understanding the Sales Force

In this article for Middle Market Executive ,Tom Searcy insists that Consultative Selling is dead. He says that consultative sellers end up with buyers who can only make small decisions, experts end up in purchasing and only industry authorities can reach executive decision-makers.

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How Building a Stone Walkway Makes the Case for Sales Process

Understanding the Sales Force

They completed the sales call, but they didn’t do discovery and failed to uncover any compelling reasons to buy, they didn’t thoroughly qualify the opportunity, they probably failed to reach the decision maker(s), and more importantly, the impression they left on their prospect was shaky (wobbly) because they failed to differentiate.

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A Key Competency That Differentiates Top Sales Performers From Posers

Understanding the Sales Force

In that article I shared a top/bottom analysis where the top performers were 100% more effective reaching decision makers than the bottoms. In an article last week we discussed how data can help you hire the ideal salespeople. Below I've shared another top/bottom analysis with different findings.

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How Well Do You Know Your Customer?

The Sales Hunter

Decision Maker The decision maker (DM) is the person who must sign off for the deal to go through. Many people will call themselves the decision maker, but ultimately they really submit to someone else. The 5 type of “customer personalities” you may face on your next sales call: 1. Be careful.

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Ominous Signs for Sales Teams and Baseball Can Help

Understanding the Sales Force

That means there are few experienced recession-proof salespeople, but there are plenty who didn’t figure out how to succeed at recessionary selling back then. What are the twelve biggest challenges?

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5 Tips for Getting Past the Gatekeeper

Janek Performance Group

Today, sellers know the advantages of consultative selling. Remember, this personal touch doesn’t begin and end with decision makers. As with decision makers, engage your gatekeeper as a fellow human being and worker. As with decision makers, body language creates an impression.