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Research: Current Sales Performance Challenges Faced by Industry Leaders

The Brooks Group

Global uncertainty and the customer hesitancy it creates was ranked among the top, along with the need for consultative selling over transactional selling. Vendor consolidation. Additional responses were reported in the following areas: Tariffs and interest rates. Technological advances, including the rise of AI.

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Navigating the New Email Landscape: Leverage Digital Sales Rooms and Conversation Intelligence to Enhance Seller Effectiveness

Allego

They draw their own conclusions, conduct initial evaluations, and narrow down their list of preferred vendors—frequently without any direct communication with a seller. DSRs provide the necessary conduit between self-service and consultative selling. Industry analysts confirm this.