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The Ultimate Guide to Consultative Selling for Digital Agencies

BuzzBoard

In today’s competitive online marketing landscape, digital marketing agencies face a constant challenge: standing out from the crowd and effectively selling their services to small and local businesses. The traditional ‘hard sell’ tactics simply don’t resonate anymore. What Is Consultative Selling?

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The Adapter’s Advantage: Erica Feidner on Consultative Selling

Allego

After injuring her thumb, Erica changed course and enrolled at Baruch College, eventually earning an MBA in Marketing. In order to get through college, she started selling pianos for a Bosendorfer piano dealership in New York City. The post The Adapter’s Advantage: Erica Feidner on Consultative Selling appeared first on Allego.

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Are Inside Sales and Consultative Selling Mutually Exclusive?

Understanding the Sales Force

So where does consultative selling fit into that approach? This is all fairly simple in concept but executing is more difficult because inside salespeople have been trained to be efficient, not consultative. Inside salespeople have been trained to do one thing well, not multiple things. I''ll let you know.".

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Consultative selling: What is it and why does it work?

Gong.io

Being a pushy salesperson who only focuses on their product’s features and benefits won’t get you very far in today’s market. Adopting a consultative selling approach that takes a genuine interest in your customers will blow your competitors out of the water. . Consultative selling definition: What is consultative selling?

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Post Consultative Selling

Sales Training Connection

Clearly “king of the hill” for the last 30-40 years has been Consultative Selling. Consultative Selling emphasizes the importance of moving from a product-centric to a customer-centric sale. Instead, the change is emerging in phases with some markets and companies spearheading the way.

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Examples of Consultative Selling Role Play Exercises

Richardson

Sales role-playing exercises are particularly effective for those learning consultative selling in which the path to the sale is revealed through a process of questioning. This tension is what makes the theoretical become the practical. The result: real-world skills.

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Consultative selling and selling consultatively – don’t confuse them!

Sales Training Connection

In this case, the weeds involve drawing the distinction between the term consultative selling and the concept of selling consultatively. As starters, Mark Hanan established the branding this term in his brilliantly written book Consultative Selling – an early and extremely important work about selling consultatively.