Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

Accent Technologies

SEPTEMBER 5, 2023

The Consumer version, launched by Open AI in November 2022, is designed for consumers. Below are 15 ways Enterprise ChatGPT outperforms—okay “smokes”—consumer ChatGPT for use in organizations. Enterprise ChatGPT is designed for teams and organizations. So, they are designed for different purposes. But the differences are clear.

Consumer 52

Consumer Enterprise Enterprise System 52

Sales and Marketing Management

SEPTEMBER 16, 2022

It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.

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Data Banking Marketing Customer 177

Grant Cardone

FEBRUARY 23, 2024

The results of these suits have 23andMe on edge… Yet, these are the consequences of their negligence of consumer safety. Here’s the rundown… 23andMe cybersecurity failure Results in […] The post Negligence at 23andMe Results In Data Stolen From Millions appeared first on GCTV.

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Data Consumer Company Customer 92

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Sears is Head of Data, Strategy, and Architecture at MassMutual.

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Analytics Data Insurance Insurance 246

Zoominfo

MAY 22, 2020

On the surface, many consumers would hesitate to give up financial info in that situation. There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Breadth of Data is Defined by Sensitivity—and Comfort Levels. Digital behavior?—such

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Governance. Data governance signifies how businesses intend to use data. Data Compliance.

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Data Government Policies Consumer 130

Zoominfo

JULY 1, 2020

Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? What is data collaboration? Data collaboration is the practice of using data to enhance go-to-market efforts and strategic initiatives across departments.

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Data Intent Data How To Intent 246

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

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Data B2B Vendor Intent Data 245

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

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Intent Data Intent Intent Signal Data 130

Connext Digital

APRIL 22, 2024

As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging it for marketing purposes.

Data 52

Data Customer Marketing Demographics 52

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

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Data B2B Harvest Scale 130

Sales and Marketing Management

MARCH 17, 2022

Data visualization is a valuable tool in creating and retaining trust between businesses and consumers. Here are three ways to improve relationships with customers via data visualization. The post Why Data Visualization Is Vital in Forging Customer Relationships appeared first on Sales & Marketing Management.

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Data Customer Consumer Tools 136

Zoominfo

AUGUST 19, 2021

That’s shorthand for data as a service. DaaS is used to deliver dynamic data to one or multiple systems. And while it may not be as popularly known as its SaaS counterpart, data management is increasingly vital for businesses as the vast amount of digital information continues to grow across the globe. But what about DaaS?

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Outsourcing Services Data Consumer Enterprise 130

Atlatl Software

MAY 25, 2021

Google is killing off cookies, Apple has disabled app tracking, and more and more consumers are opting out of tracking of any kind. In the same breath that consumers have demanded better experiences and more tailored recommendations, they have removed brands’ primary methods of delivering personalization.

Consumer 52

Consumer Data How To Google 52

Connext Digital

FEBRUARY 23, 2024

The value of data cannot be overstated. However, not all data is created equal. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. Relying on such data can lead to misguided targeting and wasted resources.

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Email Marketing Data Marketing Campaigns 94

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As consumers in a technology-driven world, our information has become a new form of currency. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. Answer: No. Answer: Yes.

Data 130

Data Ideal Customer Profile Call-back Hiring 130

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. Our solution for these potential customers is ZoomInfo’s Community Edition (CE), which provides access to our business data and insights — at no cost to its subscribers.

Data 130

Data Promotion Nonprofit Scale 130

Smooth Sale

SEPTEMBER 6, 2022

Attract the Right Job Or Clientele: How To Build Trust With Consumers And Why You Need To! Our collaborative blog provides insights on how to build trust with consumers and the need for doing so. Your top priority is building trust with consumers and encouraging them to approach you. Trust Is The Success Factor.

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Consumer Lead Rank Lead Scoring Hiring 78

Alice Heiman

DECEMBER 19, 2023

In a dynamic conversation with Alice Heiman on Sales Talk for CEOs, Jonathan delves into the art of transforming consumer data into powerful business insights. This episode is a treasure trove for CEOs looking to navigate the complexities of data-driven decision-making and innovative business growth.

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Data Scale Consumer Sales Qualified Lead 75

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. With ZoomInfo enabling Amazon S3 automation, we now receive ZoomInfo’s updated and enriched data every three hours. For many teams, managing data quality remains an obstacle that demands significant staff time.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

Zoominfo

JANUARY 27, 2022

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization?

Data 130

Data Segment Sales Qualified Lead Collateral 130

Pipeliner

AUGUST 30, 2023

He uses this knowledge to help companies and governments understand and influence consumer and citizen behavior. I highlighted the importance of going beyond basic demographic data and understanding the meaning behind people’s actions. The post How does a business anthropologist shape consumer behavior?

Consumer 52

Consumer Government Influencer Demographics 52

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. How is the data in your database collected, processed, and stored?

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Vendor Data B2B Policies 130

Zoominfo

JULY 12, 2022

The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. And it all starts with clean data. What are the Impacts of Incomplete or Inconsistent Data? The result?

Data 130

Data Lead Rank Lead Scoring Sales Qualified Lead 130

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

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Buyer Intent Intent Data Intent Buyer 52

Hubspot Sales

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. 72% of consumers prefer to engage with personalized messaging.

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Data Hubspot Ideal Customer Profile CRM 138

Sales and Marketing Management

MARCH 11, 2019

Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Show value.

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CRM Lead Rank Lead Scoring Data 289

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

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Data Government Decision Maker Lead Rank 130

No More Cold Calling

AUGUST 2, 2018

Relationships still rule, but data-driven insights can help sales pros identify people with the propensity to buy—you know, the people with whom they should be building relationships —which can take the “waste” out of “wasted time.” The post Relationships Rule, but Data Drives Sales, Too appeared first on No More Cold Calling.

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Data Quota Trends Face-to-face 297

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. We analyzed three years of data, across 184 companies, and hundreds of thousands of deals to identify key shifts in buying behavior since 2020. Our data shows this decrease in seller interactions is two-fold. A global pandemic.

Data 121

Data Closing Buyer Call-back 121

Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. Relevance: When asked what they value most from marketing emails, consumers usually respond with “they contain offers,” but this has changed. Improved data quality is the foundation stone for these improvements.

Consumer 52

Consumer Everest Report Social Media 52

Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. Relevance: When asked what they value most from marketing emails, consumers usually respond with “they contain offers,” but this has changed. Improved data quality is the foundation stone for these improvements.

Consumer 52

Consumer Everest Report Social Media 52

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

Data 196

Data Intent Data Intent Customer 196

Zoominfo

JUNE 19, 2020

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. Meanwhile, corporate projects to tackle privacy, data compliance, and information security initiatives spike sharply in the face of fines.

Data 162

Data Relationals Case Study Face-to-face 162

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

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Data Buyer Persona Demographics Segment 213