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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 3254 Pharmaceutical & Medicine Manufacturing. 325412 Pharmaceutical Preparation Manufacturing. 445210 Meat Markets.

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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

He strongly believes in aligning data and analytics strategy within marketing departments. Matt is Director of Consumer Data and Analytics Technology at Converse, and previously was Global Senior Manager of Digital Commerce Analytics. Steve Kozek, Citizens Bank. Steve holds an MBA from Sacred Hearts University. Follow Matt on Twitter.

Analytics 246
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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

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Can AI Deliver the 'Glengarry' Leads?

Sales and Marketing Management

Despite the fact that most contemporary sales teams use CRMs, marketing automation systems, lead scoring tools, and any number of related solutions, they still consume an inordinate amount of their time on manual, inefficient and unproductive tasks. In other words, tasks tailor-made for an AI sales assistant.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo.

Company 156
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.