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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance. ITServices.

Company 156
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Find gaps in your sales process where a disproportionate number of prospects fall off. If prospects are willing to pay more for your product or service, your profit margin on each sale will expand — that's pretty straightforward. Business and Consumer Services: 2.47%. Drugs (Pharmaceutical): 14.10%. Cable TV: 8.50%.

Margin 101
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Real estate: 42%. What is the average email open rate for real estate companies?

Industry 137
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 3254 Pharmaceutical & Medicine Manufacturing. 325412 Pharmaceutical Preparation Manufacturing. Updated April 2020.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130
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6 Cold Email Statistics that’s Essential For Every Business

LeadFuze

It’s difficult to get consumers to read your email campaigns. Even if you use a strong cold email provider, write flawless text, and make an appealing offer, none of this will matter unless and until you can convince your prospects to click and view your email. Pharmaceuticals. Real Estate. Non-Profit.