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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

Misleading claims deceive or confuse consumers, leading to uninformed decisions. Impact on Consumer Protection The Consumer Federation of America emphasizes the role of legal translation in consumer protection. It fosters transparency and fairness, ensuring that consumers are not misled or exploited.

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

These events, along with many others, led to some of the fastest changes in consumer behavior. With consumers and businesses navigating a challenging economy and sobering job market, many companies were focused on staying afloat. The only industries that saw an increase in consumer spending were healthcare and transportation.

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CustomerThink: Why Sales Coaching is So Hard and 6 Ways AI is Making it Easier and Better

Mindtickle

Creating and maintaining an impactful sales coaching framework in the modern age isn’t as easy as one might think – but with the right mindset and the right tools, it’s not out of reach. Team-level remediation recommendations. Among them: Enhanced visibility and incentives to influence culture.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. All content needs to be readily discoverable, easy to consume, trackable, and reusable by sales and marketing teams. Tapping into the Power of Sales Enablement.

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What Today’s Buyers Want—and How Sellers Can Provide It

Allego

In her research into today’s buyers, Shea has uncovered that they are sophisticated, self-sufficient, and accustomed to consumer-facing marketplaces. They also must be able to extract insights from how the customer is utilizing their platform or tool and offer rich recommendations.

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Introducing Asset Hub: The First Sales Content Manager Built for Sales

Mindtickle

Sure, brochures and slides are really helpful – especially when contextualized to each selling situation, but reps also need easy-to-consume, just-in-time training as well, and more than just a Word document or Excel spreadsheet. How sales content can be a training tool. The challenge is what kind of assets they need.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot Sales

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. Retailers have already been harnessing the power of face recognition with tools like FaceMe to detect age, gender, facial expression, and head orientation.