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Just Ask: Voice of the Market Conversations Amplify Understanding of Customer Needs

Sales and Marketing Management

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the marketconversations.

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6 Sales Role Play Exercises to Try with Your Reps

BrainShark

Sales role play exercises are one of the tried-and-true approaches that sales teams use to help reps practice and prepare for real-world buyer interactions. Below are six sales role play exercises on key topics to try with your reps that can be conducted no matter where they’re working today.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

How to fix it: Work with marketing to create templates that are rich in value messaging, and which force customization to the specific client and the state of your relationship. As they get further into sales conversations, they will also need the skills to resolve concerns and ask for commitments.

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Ten Ways To Exercise and Strengthen Your Brain

Smooth Sale

Attract the Right Job Or Clientele: Ten Ways to Exercise and Strengthen Your Brain. Our collaborative blog offers ‘Ten Ways to Exercise and Strengthen Your Brain.’. Did you know that there are simple exercises that you can do to help strengthen your brain? Exercise and Strengthen Your Brain. Via Pexels. Learn A New Skill.

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Examples of Consultative Selling Role Play Exercises

Richardson

The experience of reacting to simulated challenges in the moment in front of colleagues mimics the tension of real selling conversations. Sales role-playing exercises are particularly effective for those learning consultative selling in which the path to the sale is revealed through a process of questioning.

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8 Sales Role Play Exercises to Prepare Your Team for the Win

LeadFuze

One of the exercises in this book covers what most people think they already know how to do. The second exercise was too artificial to learn from. Sales role play is a vital component of becoming proficient in sales conversation and messaging. Here are the 8 exercises that are most effective for sales training.

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How to Motivate Sales Reps to Use Marketing Content

Allego

Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Marketing toiled over this content, so how can you motivate your sales team to use it?