Lateral Thinking Can Increase the Value of Customer Conversations
Sales and Marketing Management
NOVEMBER 26, 2017
According to the principles of lateral thinking, if a conversation between two individuals does not obtain a level of critical thought, the chance for getting that person to do something different is limited. In addition, if the customer does not find the conversation relevant or stimulating, the time spent is considered wasted, access will be diminished and value is reduced. Author: Charles Brennan Jr.