article thumbnail

Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

Pointclear

The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). We strongly believe that great technology, while necessary, does not replace great conversations. Of course not.

Media 266
article thumbnail

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). RESEARCH: Are folks responsible for reaching out to your market knowledgeable and prepared for quality conversation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. The touch cycle resulted in 6 conversations … and 1 giant opportunity. The client wrote, after getting the SQL from their dedicated PointClear team: "Our AE’s would never have been persistent enough to get this opportunity.”.

article thumbnail

Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

To complement inbound marketing efforts, and to forge important personal connections and human relationships, there’s nothing better for business than a real conversation. I invite you to subscribe to the PointClear blog so you never miss a post. And, as always, your comments are welcome.

B2B 392
article thumbnail

B2B Sales Lead Generation Pros Who Listen, Learn

Pointclear

Even when callers are live, they can fall into that same robot mode: Seemingly reading from a script, often talking too fast because they expect you to quickly exit the conversation and hoping against hope that you’ll stay on the line for their sake (not the person’s on the receiving end). One simple trick.

article thumbnail

Who We Serve. Why it Matters.

Pointclear

I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. It’s that combination that gives them the ability to have quality conversations (i.e. unscripted ) with prospects.

article thumbnail

What's it take to generate leads that fuel your forecast?

Pointclear

Quality conversations and personal engagement with prospects. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Instead we drive intimacy with one-to-one conversations. Now let’s explore why all conversation is not the same. We engage our market.