Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
Pointclear
NOVEMBER 13, 2017
The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). We strongly believe that great technology, while necessary, does not replace great conversations. Of course not.
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