DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Timing is everything!

Trade Show 133

Trade Show Webinar Metrics Strategy Prospecting 133

Mobile Locker

SEPTEMBER 23, 2019

Are you tired of being IGNORED at trade shows and other events? That puts a LOT of pressure on sales reps to connect with attendees and have conversations with them that result in an adequate number of sales to pay off […]. The post 10 Tips for Having GREAT Conversations at Trade Shows appeared first on Mobile Locker.

Trade Show 43

Trade Show Conversion Sales 43

Women Sales Pros

SEPTEMBER 19, 2018

Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Essential Steps for Sales Preparation: Decide if the trade show/conference offers the value you seek. What is the best thing you’ve learned at this show so far? Create a buzz.

Trade Show 97

Trade Show ROI Positioning Sales Qualified Lead 97

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Timing is everything!

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Sales Hacker

JANUARY 18, 2019

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

Don on Selling

AUGUST 8, 2018

You had a successful time at a trade show. You had great conversations. You just experienced post-trade show trauma. What is post-trade show trauma? Here’s the problem with attending trade shows as a vendor – you and attendees get blinded by too much enthusiasm. Promises were made.

Trade Show 40

Trade Show Decision Maker How To Vendor 40

MTD Sales Training

APRIL 6, 2012

You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. The prospect stops by your booth. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. If you have ever returned [.]

Trade Show 272

Trade Show Cold Calling Leads Marketing Qualified Lead 272

Don on Selling

FEBRUARY 23, 2019

Exhibiting at a trade show takes a lot of planning. It’s trade show season. That time of year when you and other salespeople attend trade shows in hopes of gaining more leads. Exhibiting at a trade show is expensive. However, not all trade show sponsors provide these lists to exhibitors.

Trade Show 40

Trade Show Conference Hotels How To 40

Smooth Sale

MARCH 21, 2024

Attending Trade Show Events Participating in trade shows allows businesses to do more than merely showcase their products. Trade shows are opportunities for personal interactions, which can be invaluable when building long-lasting customer relationships.

Trade Show 90

Trade Show Marketing Social Media Referrals 90

Sales and Marketing Management

NOVEMBER 16, 2020

And it is why I encourage marketers to have regular “voice of the market” conversations. It goes beyond the friendly, but unfortunately biased, conversations marketers may have for the purposes of customer case studies or testimonials. Instead, it’s a conversation with people outside the immediate bubble of the organization.

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Conversion Marketing Customer Trade Show 177

Your Sales Management Guru

JUNE 1, 2015

. Trade Shows Don’t Work. I have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show.

Trade Show 40

Trade Show Lead Rank Lead Scoring Lead Capture 40

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. 10 Step Recipe For Event Follow Up Success. To Swag or Not to Swag? That is the Question.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Your Sales Management Guru

JUNE 11, 2012

Working a Trade Show is a Job. I have been speaking at a variety of industry trade shows delivering keynote programs, educational breakout sessions and general networking opportunities. They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.

Trade Show 74

Trade Show Hotels Transportation Education 74

Smooth Sale

JANUARY 26, 2022

Try to create content in all formats that catches attention on the social media platforms and your profiles and encourages conversations. Trade Shows. A business trade show is one of the best ways to market your company. Trade shows are an excellent offline way of marketing.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

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Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Smooth Sale

JUNE 8, 2023

Steps to Increase Visibility: Hire someone to greet people upon entering the trade show floor. Other business owners frequently attend in-person networking events where professionally friendly conversations go a long way in motivating future business. Set up an attractive stand and have free promotional handouts available.

Trade Show 78

Trade Show Hiring Customer Licensing 78

Alice Heiman

MARCH 27, 2019

Many conferences, trade shows, and other events start with a meal, usually breakfast. I set my bag on the chair, go get my food and come back and join the conversation. If you meet a few people right off the bat it makes it easier and you will see them again during the day and continue the conversation.

Conference 127

Conference Networking Trade Show Social Media 127

Sales Evangelist

MAY 29, 2023

Writing Effective Connection Requests Think about how you would open up a conversation with someone at a trade show or a conference. Drop a good question in the first conversation to get communication going. This is the less risky way to generate leads. Don’t say anything you wouldn’t say in person.

Social Selling 40

Social Selling Conversion Trade Show Hiring 40

Partners in Excellence

FEBRUARY 29, 2024

I had a fascinating conversation with an outstanding sales person today. He leveraged trade shows to meet people, then followed up with prospecting notes. He leveraged trade shows to meet people, then followed up with prospecting notes. We are making the conversation all about them, not about us.

Ideal Customer Profile 125

Ideal Customer Profile Face-to-face Trade Show Prospecting 125

Zoominfo

FEBRUARY 25, 2021

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. Marketing teams can work with these publications to ensure the leads a vendor passes back as a conversion match a predetermined set of firmographic and demographic filters.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

eGrabber

JANUARY 9, 2024

Outbound strategies pave the path to showcase your offerings, targeting prospects directly and initiating conversations that fuel business growth. It’s not about a scripted pitch; it’s about starting a conversation. Telesales: Connecting Through Conversations Similar to cold calling, telesales is about having meaningful conversations.

Outbound 45

Outbound Sales Qualified Lead Lead Rank Lead Scoring 45

Pipeline

APRIL 1, 2024

This way, your sales team won’t waste time running after cold leads with a low chance of conversion. As it brings prospects already interested in your product, the chances of conversions are much higher than outbound leads. Research shows 68% effectiveness in B2B demand generation. It should also be scalable and easy to use.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales 2.0

MARCH 6, 2021

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities. CrewHu started by recreating their best channel, trade shows, virtually. Here is what we found. Successful Firms Reallocated More Budget.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Zoominfo

OCTOBER 5, 2021

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Vengreso

JULY 17, 2020

That is the fascinating topic of conversation I had with my guest in this episode of the Modern Selling Podcast, Hang Black, VP of Global Sales & Technical Enablement at Juniper Networks. For example, in the last few years, a salesperson relied on trade shows for prospecting and lead generation. How will #sales look in 2021?

Chemicals 115

Chemicals Trade Show Engineering Social Selling 115

Smooth Sale

MARCH 13, 2024

Networking on Wheels Your company car can also be your ticket to exclusive networking events, trade shows, and seminars. It’s like wearing a conversation-starting outfit but for your business. Riding with a client can encourage a professionally friendly conversation in the moment and in future discussions.

Company 104

Company Hiring How To Social Media 104

Mereo

NOVEMBER 2, 2023

One way to do this is by creating a trade show experience for your sellers at your RKO. In your “trade show”, display your solutions linked to the problems they solve (Value Proposition) and provide a short compelling demo. Your demos should be pithy and highlight the differentiated value capabilities of that solution.

Revenue 41

Revenue Trade Show Scale Networking 41

Platinum Rules for Success

JUNE 21, 2017

This week, Scott Zimmerman shows us how we can use The Platinum Rule in order to help guide us through any conversation and take your sales game to the next level. Driving the Conversation. The best application of The Platinum Rule is to make small adaptations in both the direction of the conversation as well as the speed.

Conversion 44

Conversion Trade Show Decision Maker Guidelines 44

SBI Growth

OCTOBER 5, 2013

Get it wrong and you’ll have a painful conversation with the CEO to look forward to. There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Ask yourself, how many actual real opportunities came from a trade show. How many actual customers?

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Tenfold

JULY 18, 2017

Lead conversion is an aspect here that you should pay attention to. Salesforce Lead Conversion Best Practices 1: Set up an Efficient Lead Capturing and Management System. Salesforce Lead Conversion Best Practices 2: Keep Your Lead List Clean. Salesforce Lead Conversion Best Practices 3: Keep Your Leads Moving.

SalesForce 56

SalesForce Lead Rank Lead Scoring Sales Qualified Lead 56

Zoominfo

JULY 15, 2019

Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

FEBRUARY 25, 2021

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. Marketing teams can work with these publications to ensure the leads a vendor passes back as a conversion match a predetermined set of firmographic and demographic filters.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Close.io

NOVEMBER 1, 2019

Knowing this, my company came up with a 6 phase social selling process to help our clients create more sales conversations and build a sales pipeline with qualified leads on LinkedIn. Referrals are the best way to start a conversation on LinkedIn. So let’s take a look at the process and a few of the strategies we teach in each phase.

Sales Qualified Lead 53

Sales Qualified Lead LinkedIn Conversion Strategy 53

Sales and Marketing Management

SEPTEMBER 24, 2019

For example, the teams and communications that support trade shows and brand marketing work separately. A marketer might create a campaign to drive traffic to a trade show booth, but those qualified leads would not be entered into the company’s marketing automation platform automatically. Assess what your spend gets you.?

ROI 166

ROI Lead Rank Customer Marketing 166

SBI Growth

AUGUST 26, 2012

The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads. Almost 4X vs. Trade Shows leads. Over 5X vs. Outbound Emails leads.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

Sales and Marketing Management

MARCH 11, 2019

Geotargeting: There’s probably a geographical component to the sales data, including customer locations, opportunities for travel, events, and trade shows. That is incredibly valuable information to marketers, who can create content and campaigns around those issues to educate, inform, and ease worries. Pilot, then iterate.

CRM 289

CRM Lead Rank Lead Scoring Data 289