The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Guru

FEBRUARY 28, 2019

When it comes to empowering salespeople to close deals and drive revenue, too many sales enablement solutions fall short by placing the emphasis on content rather than conversations. Sending a white paper to a prospect without context isn’t going to close a deal.

Sales Enablement 54

Sales Enablement Conversion Industry Case Study 54

BuzzBoard

APRIL 16, 2024

Productive use of blogs, white papers, and case studies cultivates long-term lead capturing. They expose conversion loopholes and illustrate how agencies can repair these, offering tangible proof of their capabilities, even before a contract is inked. Such awareness could lead them towards engagement with your services.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted. SiriusDecisions reports that 55% of current content spending is squandered.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

Sales 2.0

AUGUST 22, 2022

When a buyer fills in their contact information to get our white paper etc., This means using intent data from our own website (or other touch points, such as conversations with sales, event attendance etc.) we then annoy them with a sequence of emails and finally a string of cold calls.

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

Sales and Marketing Management

NOVEMBER 28, 2017

Whether you want to start a conversation over the phone, via social media or email, you need to start your message with something that pertains only to that individual. Alternatively, ask a current customer within that company whether you can use their name as a referral to open the conversation. How to Open Doors.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Partners in Excellence

MAY 25, 2022

Too often, our response to a lead is completely inappropriate, as a result, we lose any possibility to generate a conversation, to nurture and develop a lead. It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper.

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Understanding the Sales Force

FEBRUARY 26, 2014

Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. I would like to remind you of a white paper on trust that I published a couple of years ago.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences. We think so. Sperstad: Yes.

Meeting 192

Meeting Licensing Motivation Conference 192

Pointclear

MAY 11, 2017

After a few additional conversations, we were told that a competitor provided a quote for half of what we charge for “the same services.” Here's a full explanation of cost per lead – a white paper complete with all the math you need to determine how much you should pay for the quality leads you need. He liked us. Trusted us.

Lead Generation 140

Lead Generation Sales Qualified Lead Cost per Lead Leads 140

Zoominfo

AUGUST 5, 2021

Nothing stalls sales conversations like a barrage of questions from a clued-up prospect that your sales reps can’t answer. They can see what is being read and shared and what is driving sales conversions. White papers tend to focus on specific problems and how your product helps solve them, building trust and credibility.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Apptivo

MAY 10, 2021

It comprises pushing forward the deals, generating more leads, reestablish conversation with customers, develops trust in shareholders, and foster your connections with existing customers. Therefore, in this blog, Apptivo brings you the best practices with sales collateral that can help you boost your conversion. Consideration Stage.

Collateral 53

Collateral Conversion Case Study Comparison 53

Zoominfo

FEBRUARY 18, 2021

Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. Propel them further down the sales funnel with white papers and webinars. Write extensively about your mission and the problems you solve.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Smooth Sale

MARCH 10, 2024

Studies show ebooks and white papers can also impact the customer decision-making process. Adopt C old-calling S trategies Cold calling is a marketing strategy where a sales team initiates conversations with a prospect with whom they have yet to interact.

B2B 104

B2B Top of Funnel How To Sales Qualified Lead 104

Pointclear

MARCH 19, 2018

It wasn’t an easy conversation. AT Internet also has a wide range of white papers to guide and teach the uninitiated. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

The Pipeline

AUGUST 10, 2011

In Conversation – How to Shorten the Sales Cycle. White Paper. August 2008. April 2008. March 2008. February 2008. January 2008. December 2007. The Pipeline Renbor Sales Solutions Inc.s Time Management. Tongue in cheek. Trigger Events. Voice mail. Walk Away Price. When Sales Met Marketing. Zone Based Selling. Zone Selling.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

Partners in Excellence

SEPTEMBER 18, 2023

I won’t go deeply into the development of the Competency Model, I’ve written some white papers and provided samples, in the past. Inevitably, we have some great conversations, we build chemistry. Afterword: If you’d like a white paper and sample for a salesperson, just email me.

Ideal Customer Profile 102

Ideal Customer Profile Selling Skills Demographics Industry 102

Allego

MARCH 26, 2023

They might have opened one of your emails, downloaded a white paper, or signed up for a demo. The sales discovery call , a two-way conversation that lets you figure out whether there’s a fit and if a potential deal is worth pursuing. Welcome to Amplify Success, practical advice from Allego salespeople about what works for them.

Exact 62

Exact Engineering Prospecting Pipeline 62

SocialSellinator

OCTOBER 18, 2022

Calls-to-action is buttons or links encouraging visitors to take the desired action, such as signing up for your email list or downloading a white paper. Be sure to track your website traffic, leads, and conversions to see what’s working and what needs improvement. This is where calls to action come in. Conclusion.

Tools 124

Tools Buyer Persona Social Media Lead Nurturing 124

Bernadette McClelland

SEPTEMBER 8, 2014

Write a white paper and send to your clients for discussion or feedback or to prompt a conversation – not just for the sake of writing a white paper. Get really curious and ask questions about THEM, because you are truly interested – not just so you can manipulate the conversation toward a sale.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Bernadette McClelland

SEPTEMBER 8, 2014

Write a white paper and send to your clients for discussion or feedback or to prompt a conversation – not just for the sake of writing a white paper. Get really curious and ask questions about THEM, because you are truly interested – not just so you can manipulate the conversation toward a sale.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Pointclear

JULY 16, 2013

Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper. There is a direct relationship between requesting more detailed information and declining form conversions. The more information you request, the fewer leads that will download your content.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Zoominfo

MARCH 24, 2021

If your marketing campaigns aren’t generating leads or your lead-to-customer conversion rate is low, poor data might be the cause. That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries. What Impact Does Bad Data Have On Marketing?

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

AUGUST 5, 2021

Nothing stalls sales conversations like a barrage of questions from a clued-up prospect that your sales reps can’t answer. They can see what is being read and shared and what is driving sales conversions. White papers tend to focus on specific problems and how your product helps solve them, building trust and credibility.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

SBI Growth

JANUARY 20, 2014

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. Download the Offer Strategy Assessment tool to drive higher campaign conversions. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper).

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Allego

APRIL 18, 2024

This enables sales teams to focus their efforts on leads with the highest conversion potential. It is a conversational AI chatbot that can be used for customer service, lead generation, and sales support. The tool can identify patterns and best practices that lead to conversions.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences. We think so. Sperstad: Yes.

Meeting 120

Meeting Licensing Motivation Conference 120

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences. We think so. Sperstad: Yes.

Meeting 120

Meeting Licensing Motivation Conference 120

Zoominfo

APRIL 10, 2018

Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. It comes off as disingenuous and can quickly turn a conversation into a sales pitch. They’ll appreciate it and so will your prospects.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Allego

JANUARY 14, 2021

As a result, Charles is now having conversations with sales leaders who want to implement a new approach to sales enablement. But with the ability to add different types of content into Allego, we also provide a lot of white papers and links to other websites. We use a lot of on-demand videos,” said Mayshar.

Sales Enablement 90

Sales Enablement Webinar Metrics Strategy Face-to-face 90

Trinity Perspectives

MAY 14, 2021

I’ll share that company White Paper from a few weeks back, it’s bound to spark some interest. (3 Better content, means better conversations, contacts and connections. (Zero engagement). I’ve got it, I’ll share that company update about our quarterly numbers and who made club. 3 likes, all from colleagues).

LinkedIn 62

LinkedIn Conversion Company Sales 62

Janek Performance Group

MARCH 12, 2024

It guides the conversation flow since everyone can visualize when a person is getting ready to speak or has raised a hand with a question. Pausing at various points throughout the conversation to welcome feedback rather than waiting until the end to facilitate all questions. Ask questions.

Sales Meeting 118

Sales Meeting Meeting How To Face-to-face 118

Janek Performance Group

MARCH 26, 2024

This should include blogs, case studies, and white papers. Provide them with persona-specific talking points, objection handling techniques, and collateral to guide their conversations and presentations. These include lead conversion rates, customer acquisition costs, and customer lifetime value across different buyer personas.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

RAIN Group

JANUARY 30, 2019

In our white paper, 6 Essential Rules of Sales Negotiation , Rule #3 is: Lead the Negotiation. When you write the agenda, you can more effectively lead the conversation. If you want to come to a great agreement (and you do), you need to lead the process.

Negotiation 80

Negotiation Buyer Meeting Leads 80

Zoominfo

FEBRUARY 5, 2021

Middle: Here, the prospect downloads a white paper or signs up for a webinar. Conversely, if you don’t guide the sales process, using your expertise to show prospects how your product solves their problem, your prospect won’t understand the value proposition, and they’ll bail. Thank you, Marketing ). Are there more than one?

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

AUGUST 26, 2018

White papers. She wanted to C if her conversion rates would improve. It’s really going viral. . Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents? Why did Cookie Monster apply for a marketing job? He heard they were tracking cookies.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272