Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Take the information you DO have now, and through tools like Coremetrics and Cognos (or other tools) you can begin to see critical trends and patterns. courtesy of M. Griffin / OTUS Analytics.

No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority.