Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Take the information you DO have now, and through tools like Coremetrics and Cognos (or other tools) you can begin to see critical trends and patterns. courtesy of M. Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs.

No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

Comparing the top initiatives, a separate survey by Forbes Insights and Coremetrics indicated that social media marketing was a top priority for a mere 11% of marketing executives, taking a backseat to most traditional marketing initiatives including customer loyalty (52%), branding (28%), direct marketing (19%), on-line marketing (18%), and even print and broadcast (17%).