The ROI Guy
JULY 25, 2011
Sources: More information about the Social Business Index Survey can be found at: [link] More information about the Bringing 20/20 Foresight to Marketing study can be found at: [link].
SalesLoft
AUGUST 6, 2014
There are a variety of ways for SaaS companies to quantify both markets, such as 3rd party market research, journals and government studies; however, I think a great place to start is LinkedIn. Let’s say the example company mentioned above is a B2C analytics vendor. That’s over 12,000 accounts with the potential to buy your product!
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