PowerMinute: [Video] Why Measuring Success on Cost Per Lead is a Huge Mistake
Pointclear
NOVEMBER 21, 2013
Do you measure success on the basis of your cost per lead (CPL)? Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for different solutions. Second, not everyone who visits your website and fills out a form is a lead.
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