Why Linear TV Advertising Still Drives Powerful Results for Marketers
SalesFuel
JUNE 2, 2025
per CPM on linear TV contributes to a poor ROI of $.62 Several industry analysts pointed out the Big Chalks data per CPM on linear TV was too high. Its more likely that your accounts are encountering $20 CPM pricing for local and regional TV spots. They report that the $43.99 62 for every dollar invested.
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