Why Your Salespeople Won’t Follow Up With Prospects
Sales and Marketing Management
SEPTEMBER 3, 2020
Why don’t salespeople follow-up? It could be some of each, of course, but it is rarely balanced. Can’t vs. Won’t in Follow-Up . My direct observation is that poor follow-up is almost always a case of won’t more than of can’t. I make this case for one simple reason: follow-up just ain’t that hard. .
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