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Lost in the CRM forest?

Sales 2.0

I had a conversation this week with a business owner about how to improve their CRM data. It’s not that this business needs more data in its CRM or is missing an important prospect list. The CRM in question has plenty of contacts and accounts–think nearly a hundred thousand contacts. 5-year/1-year/someday?

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5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic]

Zoominfo

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Transforming the CRM From a System of Record to a System of Insight.

CRM 221
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The CRM System Should Be Your B2B Company’s Data and Measurement Hub

Sales and Marketing Management

B2B companies that transform their CRM instance into a data and measurement hub can improve time management, increase cost efficiency and facilitate effective collaboration between internal teams. The post The CRM System Should Be Your B2B Company’s Data and Measurement Hub appeared first on Sales & Marketing Management.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. As each team gathers data, it must share that information with the other. Most important, marketers should be able to see the CRM data the sales team collects.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.

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Managing and Organizing Your CRM Data

Nutshell

Your customer data is a treasure trove of valuable information you can utilize to increase revenue and drive business growth. Yet your CRM data is only helpful if it’s organized and accessible. Your business can effectively manage and organize its data by following a few best practices.

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Optimize Your CRM: Strategies for Effective Utilization

The Center for Sales Strategy

Do you ever feel like you're using your CRM, but not really using it? After all, The 5th Annual Media Sales Report found that 74% of salespeople believe they use their CRM effectively. This data point may, in fact, reflect reality.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.