article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Common Tools for L2RM.

article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Generative AI can be used to analyze user data, purchase history, browsing behavior, and demographic information to craft tailored messages that resonate with individuals at target companies.

Data 130
article thumbnail

How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. “In all likelihood, you’ll have multiple different messages because the product solves different things for different people.”

Segment 130
article thumbnail

The Ultimate Guide to Sales Strategy

Hubspot Sales

Demand Generation. This should be based on a prospect’s engagement history and demographics. Inbound sales teams should lead with a tailored message to the buyer from their specific context or point-of-view rather than a generic elevator pitch. HubSpot CRM eliminates manual work and actually helps your sales team sell.

article thumbnail

The Pipeline ? More than a Sale

The Pipeline

There may be a need to purchase resources differently if the customer needs to enter new markets and cater to new demographics. Demand Generation. Ian had to rethink the tools he was purchasing to ensure that he could match the growth for which the CEO was looking. Is the market the customer is in ideal? Book Notice.

Pipeline 227