The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
FEBRUARY 13, 2019
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them. Sales and Marketing may have different data needs, but there’s a lot of overlap.