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Integrating Your CRM With Web Analytics and Tracking Tools

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With web analytics and tracking tools, you can keep an eye on how and where people interact with your website. Integrating your customer relationship management (CRM) software with web analytics and tracking tools gives you a more comprehensive view of user and customer behavior.

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Integrating Your CRM With Social Media and Advertising Platforms

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Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. But that’s not all a CRM can do. Why bother with CRM social media integration, though?

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How CRM Software Impacts Customer Engagement

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You’ll want to monitor the impact on customer engagement that your customer relationship management (CRM) platform has by: Tracking customer interactions Analyzing customer data Measuring customer loyalty You can do each of those things within your CRM to save time and resources. Keep reading to learn how.

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Using Machine Learning for CRM

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Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

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Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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Managing and Organizing Your CRM Data

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Centralizing your data in a customer relationship management platform (CRM) is an effective way to manage data from multiple channels and ensure everyone on your team can access the information they need to close sales. Yet your CRM data is only helpful if it’s organized and accessible. Why should you organize your CRM data?

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Unlocking Growth With CRM-Powered Predictive Analytics and Sales Forecasting

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Customer relationship management (CRM) software is a multifaceted sales and marketing tool that can help you elevate your sales and revenue. As you learn more about these tool’s capabilities, you’ll unlock more and more value from them. Table of Contents What is predictive analytics?