Team selling – lone wolfs no longer reign supreme

Sales Training Connection

A good case in point is the medical market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. Team Selling. Team selling continues to be on the rise.

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing


The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” Companies that sell software-as-a-service (SaaS) are a good example. Frank Cespedes teaches at Harvard Business School.