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Performance Platforms

Sales and Marketing Management

Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article. More and more major businesses and industries are being run on software and delivered as online services — from movies to agriculture to national defense.”. Not your father’s incentive program. “We That was six years ago.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

interview with Krim in The Wall Street Journal, December 1, 2018) . Companies that sell software-as-a-service (SaaS) are a good example. Consider a SaaS service like collaboration software or file sharing. A SaaS platform service such as CRM, on the other hand, requires sophisticated integration for multi-year contracts.

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20 CRM Myths That Hinder Organizations from Achieving Sales Greatness

Accent Technologies

Many sales reps are apprehensive about learning and using a CRM, and some organizations are therefore reluctant to invest in a platform that their reps “won’t use.”. A lot of CRM apprehension stems from misunderstandings. Some reps misunderstand the purpose of CRMs, and others fear that a CRM will be too difficult for them to use.

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