The Ultimate Guide to Sales Operations: What It Is and How to Implement It
Highspot
APRIL 2, 2020
Sales enablement focuses on preparing reps for buyer engagements by managing sales training and readiness programs, sales content, and other knowledge-based programs. Sales operations, on the other hand, focuses on the tactical, day-to-day activities that a sales team needs to run smoothly, such as administering a CRM.
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