article thumbnail

10 Activities to Perform Right in Your CRM

Hubspot Sales

That’s where customer relationship management (CRM) software comes into play. CRMs allow customer-facing employees and teams to manage relationships and interactions with all prospects and customers with ease. What are CRM activities? Now, let’s look at some examples of CRM activities. A CRM makes it easy to track deals.

CRM 131
article thumbnail

Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own. What is a custom CRM?

CRM 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CRM Selection: Service and Cost

Pipeliner

In choosing a CRM, how important is service, and how does service tie into cost? CRM Support. When deciding on a CRM application—or actually for just about any software application—many companies consider “service” to be synonymous with “support.” What kind of positive reviews is this CRM product getting? Transparency.

CRM 97
article thumbnail

Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including: What Is a Custom CRM? 6 Drawbacks of Building Your Own CRM Custom vs Off-the-Shelf: Which CRM is Better?

CRM 126
article thumbnail

26 CRM Techniques and Strategies for Customer Retention

Cience

The CRM: A Key Customer Retention Tool. There are so many ways to drive and improve customer retention, and a lot of them revolve around a robust customer relationship management system , more commonly known as CRM. Your CRM stores all data about your customers. Knowledge Base. Once again, data is your friend here.

article thumbnail

Evaluating CRM

Pipeliner

The Importance of CRM Usability. Usability is crucially important when selecting a CRM application, which is all about the user (hence the name). How complex is the CRM application, or how easy is it to learn and use? Learning CRM. The fantastic thing about making a CRM easy to learn and use is that users love it.

CRM 58
article thumbnail

5 Core Service and Customer Support Features Your CRM Needs

SugarCRM

In our previous two blog posts, we discussed the core features of sales automation and lead management that a CRM needs to deliver complete functionality. Continuing on the same note, this blog post will discuss the core service and customer support features a CRM needs. Relationship management is more than sales and lead management.

CRM 26