Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. How Does Dirty Data Affect Sales?

Data 251

Data B2B Churn Buyer Persona 251

SBI

MARCH 13, 2018

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. I asked this question recently to a handful of sales executives and the answer was, “we have mandated that all info needs to be entered into the CRM, but quite frankly, the reps aren’t doing it.” Now, let’s apply it to sales. “If

CRM 139

CRM Data Intent Decision Maker 139

Zendesk Sell

MARCH 21, 2019

Aligning sales and marketing teams is a struggle for many companies. blog posts, white papers, eBooks) to make a sale. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. The result?

Lead Rank 68

Lead Rank Marketing Qualified Lead CRM Sales Qualified Lead 68

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Leads 40

Leads Marketing Qualified Lead Ideal Customer Profile Lead Nurturing 40

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. It all forms part of a wider sales workflow.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 100

Marketing Top of Funnel Social Media Harvest 100

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. The best way here is to opt for reliable logistics CRM software with lead management features. Assess customer data and market trends to lay down the attributes of your ideal customer.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

FEBRUARY 5, 2021

Thank you, Marketing ). Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Clean up your CRM. However, your CRM is only as good as its data.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. March 2008. February 2008. January 2008. December 2007. Book Notice.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

The Pipeline

AUGUST 23, 2013

Those actions might include: Downloading a white paper on your site. Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it. Master the Marketing Message. Look at past customers you’d like to replicate.

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

SugarCRM

AUGUST 8, 2019

It’s certainly an exciting time to work in Marketing and Sales. They won’t read a marketing email. It no longer works to treat marketing campaigns as one activity and customer relationship management as another. As more and more companies are discovering, it’s not just the line between Marketing and Sales that’s blurring.

CRM 34

CRM Lead Rank Lead Scoring Marketing 34

Sales and Marketing Management

FEBRUARY 5, 2021

A digital CRM strategy: Best when used with one (or more) of the above, a CRM houses the hard data that will better inform your outreach by acquainting you with the who/what/where of your buyer demographics. Note: These platforms should be integrated wherever possible. Spread the Word.

Scale 177

Scale Maximizer Strategy How To 177

LeadFuze

NOVEMBER 30, 2021

Here are 10 ways you can improve your sales process optimization process by utilizing data from the CRM system. CRM is changing, and it’s going to be a big focuses in the future. Then work with these metrics across your CRM data to find trends. Introhive reports that CRM users spend 5.5 Key drivers. Contact data.

Top of Funnel 52

Top of Funnel CRM Sales Process Lead Rank 52

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. It all forms part of a wider sales workflow.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Pipeliner

APRIL 30, 2021

This emphasis was echoed in nearly all CRM systems, and we at Pipeliner CRM fell into the same trap for a long time. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. RAIN Group, White Paper Competencies of Strategic Account Managers.

Account 80

Account Lead Rank Lead Scoring Engineering 80

Partners in Excellence

MARCH 1, 2024

We identify them because they are hitting on our websites, downloading white papers and we reach out to them saying, “We have the best solutions in the world, can we talk… ?” These segments represent the majority of the market. They could achieve much more, but they are, for the moment, doing OK.

Trade Show 77

Trade Show Conference Segment Groups 77

Sales and Marketing Management

FEBRUARY 5, 2021

A digital CRM strategy: Best when used with one (or more) of the above, a CRM houses the hard data that will better inform your outreach by acquainting you with the who/what/where of your buyer demographics. Note: These platforms should be integrated wherever possible. Spread the Word.

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” By targeting users based on specific behaviors and preferences, AI enhances the efficiency and effectiveness of lead generation campaigns so that marketing efforts are directed toward individuals who are most likely to convert.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

FEBRUARY 5, 2021

Thank you, Marketing ). Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. However, your CRM is only as good as its data.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Cincom Smart Selling

MARCH 23, 2020

The impact of age demographics is becoming more critical to the success of managed service providers and advanced manufacturers because they are selling in a multigenerational market. Personalization is Key to Selling in a Multigenerational Market. How to Connect with Buyers in a Multigenerational Market: Important Factors to Consider.

Marketing 62

Marketing Scale Cancellation Buyer 62

Janek Performance Group

NOVEMBER 16, 2022

Recently, Janek Performance Group partnered with Selling Power for a comprehensive white paper on hiring, onboarding, and retaining sales talent post COVID. Personalizing the Product: Unless a product corners a specific market, most share similar functionality. There, we focused on how onboarding has changed.

Hiring 62

Hiring Sales Methodology Sales Talent Survey 62

Showpad

MAY 22, 2019

With new sales engagement platforms designed to streamline sales processes being constantly introduced into the market, it can be overwhelming for sales enablement teams to decipher one from the other to determine which to select for their organization. How do engagement platforms align sales and marketing efforts?

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Pointclear

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. E-books and white papers. A new white paper is also in the works. Retweets are common from the guest’s marketing staff. Case studies. Nurture material. Social media. Email blast.

Case Study 100

Case Study PointClear Study Social Media 100

Zoominfo

APRIL 18, 2019

Identify Your Target Market. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. In order to identify your target market, talk to your marketing, sales, and finance teams. Then take a look at your existing CRM data to validate. Who are your top performing customers?

Lead Rank 140

Lead Rank Lead Scoring Top of Funnel Leads 140

Cincom Smart Selling

OCTOBER 14, 2020

For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product. Marketing Process Automation.

Data 62

Data Ideal Customer Profile Marketing Campaigns 62

Partners in Excellence

DECEMBER 3, 2015

About 50% of them are prospecting or other marketing communications emails. ” For example, I’ve requested information in the past, perhaps a white paper or a report. I know, by downloading a white paper, I trigger a lot of prospecting calls and some follow up emails. I ignore all of those.

Marketing 48

Marketing Lead Rank Lead Scoring Lead Gen 48

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing 247

Marketing Outbound Inbound Vendor 247

SBI Growth

SEPTEMBER 2, 2012

Analyzed win/loss reason our reps fill out in CRM. Interviewed VP of Sales, Product Leaders, and Sales Manager to understand what they were seeing in the market. But what they are doing is gathering data from an inward-out perspective when they should be looking at the market from an outward-in perspective.

Data 267

Data Analysis Sales Operations Buying Cycle 267

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Pointclear

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. 4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers).

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Pipeliner

MAY 26, 2023

In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. Improved Sales and Marketing Alignment: A crucial part of sales enablement involves facilitating better communication and collaboration between sales and marketing teams.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Zoominfo

APRIL 18, 2019

Identify Your Target Market One of the most crucial steps in any marketing or sales decision is knowing who your customers are. In order to identify your target market, talk to your marketing, sales, and finance teams. Then take a look at your existing CRM data to validate. Who are your top performing customers?

Lead Rank 100

Lead Rank Lead Scoring Top of Funnel Leads 100