Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

Mobile CRM: Choosing the Right CRM Solution for Your Business. The demand for CRM solutions has grown exponentially in the last few years. Much so that Gartner projects that by 2017, CRM will be a $36 billion market. And all this makes sense – in 2015, you won’t find a single organization in sales without a CRM system in place. However, what you don’t know is that the majority of CRM initiatives end in failure. In a poll of 500 SME CRM users, 82.9%

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Sales Enablement Tools Help or Hinder

Score More Sales

For example take Salesforce.com which is the predominant CRM tool sales teams use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. But sometimes these tools hinder our success.

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