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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Of course, these leads—which can be attractive to those who value cost-per-lead above other criteria—will be not be followed up by Sales and will end up in the CRM black hole.).

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

” Convergence: Technology, CRM & Social Media. It’s a very impressive tool.” He adds that using firm definitions like this supports lead acceptance: “I’ve seen many examples of a Sales Qualified Lead sitting in a CRM system and just getting cold. And you can show demos.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

” Convergence: Technology, CRM & Social Media. It’s a very impressive tool.” He adds that using firm definitions like this supports lead acceptance: “I’ve seen many examples of a Sales Qualified Lead sitting in a CRM system and just getting cold. And you can show demos.

CRM 133
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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Pointclear

The Tools are Available, but the Flesh is Weak. The tools are available to prove marketing’s return on investment, but the flesh is weak, except perhaps for those who believe measuring marketing’s ROI is worth the effort. Even with the tools available today, ROI is still not a consistent or common measurement of marketing’s abilities.

Lead Gen 184
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Marketing Automation Software that Delivers the Most Data Wins!

Pointclear

CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. Tools without leadership are just tools in the hands of fools.”. Tools without leadership are just tools in the hands of fools.

Software 205
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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics.

Analytics 164
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PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture

Pointclear

Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). There’s This Whole Piece That Fits in Between Marketing Automation and CRM. CRM is good at forecasting, he said.