How Investing In CRM Data Quality Increases User Adoption and Trust Across The Business
Hubspot Sales
JANUARY 30, 2019
If we apply that principle to customer relationship management (CRM) systems, the cost of preventing bad data from entering a CRM system is $1, the cost of correcting existing problems is $10, and the cost of fixing the problem after it causes a failure, either internally or with a customer, is in the neighborhood of $100.
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