If Data is Not in Your CRM, Does It Exist?
SBI
MARCH 13, 2018
Now, let’s apply it to sales. “If If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. I asked this question recently to a handful of sales executives and the answer was, “we have mandated that all info needs to be entered into the CRM, but quite frankly, the reps aren’t doing it.”
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