Performance Management Friday — Compliance Is Not The Point Of CRM Systems!
Partners in Excellence
FEBRUARY 16, 2012
CRM worlds about compliance. While some of the vendors would claim it’s important, the goal of CRM is not system utilization. CRM is supposed to help sales people be more effective and more efficient. It’s supposed to help them better manage their opportunities, territories, and time. Having said that, I can’t imagine being a highly productive sales person without leveraging CRM to it’s utmost.