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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies need better tools to help understand what customers need and want. In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”.

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If Data is Not in Your CRM, Does It Exist?

SBI

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. I asked this question recently to a handful of sales executives and the answer was, “we have mandated that all info needs to be entered into the CRM, but quite frankly, the reps aren’t doing it.” Now, let’s apply it to sales. “If

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice. Begin by embracing team selling.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. AT Internet also has a wide range of white papers to guide and teach the uninitiated. So, my advice to this marketer?

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How does Alinean capture the leads of those using the Interactive White Paper?

The ROI Guy

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

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