Building Shareholder Value with CRM: White Paper Review - Workbooks CRM

Sales Lead Management Association

In few words, but loaded with meaning, Workbooks created a document that reminds senior management that CRM systems aren’t just for sales or marketing people. CRM systems inform and affect shareholder value. White Paper Reviews

How does Alinean capture the leads of those using the Interactive White Paper?

The ROI Guy

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. This is rich data collected to customize the white paper, such as pain point priorities, asset information and more, that will dramatically help with lead nurturing and follow-up. interactive smart content interactive white paper Demand Generation Pisello Alinean

If Data is Not in Your CRM, Does It Exist?

Smart Selling Tools

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. I asked this question recently to a handful of sales executives and the answer was, “we have mandated that all info needs to be entered into the CRM, but quite frankly, the reps aren’t doing it.”

Data 142

The Case for Smarter CRM in 2013

Score More Sales

In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”.

CRM 283

In the Race to Win More Customers, Sales Needs Digital Transformation

1 Online: getconga.com | Twitter: @getconga WHITE PAPER | THE CONGA SURVEY: INSIGHTS ON THE STATE OF DIGITAL TRANSFORMATION WHITE PAPER THE CONGA SURVEY: INSIGHTS ON THE. today’s workplace, CRM usage, and engagement with digital.

The Top 24 HubSpot CRM Integrations for Improving Sales Productivity

Costello

Given that it is rated as the highest performing CRM according to G2Crowd, we were not surprised to see that so many companies have built integrations with it. And I bet you didn’t expect to see that some people use another CRM. My emails are logged into the CRM.”.

6 Facts Prove a Need for Smarter CRM in Business

Score More Sales

Looking through a new infographic on “An Integrated Approach to CRM” and accompanying white paper there are some important statistics surrounding midmarket business that have surfaced. Check out the white paper and infographic and post YOUR thoughts.

CRM 241

The Future of CRM Is Not CRM - It's A Mashup

Tony Hughes

Depending on which statistics you choose to believe, up to 70% of CRM implementations fail. I wrote a post titled ' Simplify sales before we reimagine it ' and in it I discusses the need to simplify all we do including CRM. First I asked Michael: “What’s wrong with CRM?”

CRM 72

4 ways to use your CRM to power your sales and marketing feedback loop

Base CRM

blog posts, white papers, eBooks) to make a sale. And one of the best communication strategies you can use to sync sales and marketing is a feedback loop powered by a CRM. Your CRM is the communication hub. Here are four ways to use your CRM to propel a stellar feedback loop: Align lead qualification criteria. Above all, use automated lead scoring in your CRM and establish a lead scoring process with marketing.

CRM 60

What Every Opportunity in the CRM Must Have

A Sales Guy

I’m noticing an interesting CRM trend lately. Too many opportunities are in the CRM without an active or open, associated task. When an opportunity is in the CRM without an open task, it is doomed to die. Send white paper. Sales Process CRM increase sales Pipeline Movement Sales Advice sales pipelineI’m going to get tactical for a minute.

CRM 82

What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. integration Marketing Automation Interactive Content Connectors Alinean CRM

CRM 72

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

As prospects and sales professionals use Alinean-powered Interactive White Papers, Diagnostic Assessments and ROI / TCO Calculators, much intelligence is collected during the engagement.

CRM 70

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 52

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 52

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 52

Surf’s Up! Riding the Pipeline to the Shores of Success

The Pipeline

Those actions might include: Downloading a white paper on your site. One way to do this is with customer relationship management (CRM) software. CRM software will only come in handy if you’re tracking the right information, which is pretty much all information about a customer.

If CRM is Only 25% of the Answer, What is the Question?

Jonathan Farrington

For example, often companies will invest thousands of pounds in CRM technology, sales training and performance-related compensation packages for their salespeople, yet forget about defining the sales process.

CRM 39

Sales Tech Game Changers: @VanillaSoft – How to Dramatically Speed Up Sales Productivity

Smart Selling Tools

Many people would suggest this is the role of the CRM system, however studies have shown that CRM is ineffective when it comes to qualifying sales leads. For example: In a CRM system, users are productive approximately 35% of the time, according to numerous studies.

Sales Tech Simplified: How to Turn Relationships Into Revenues with @ModelN

Smart Selling Tools

Russ: As you point out in your white paper explaining the Hierarchy of Revenue Needs, companies need to look closely at their processes to determine where to make improvements that offer the highest impact.

10 Ways To Optimize Your Sales Process Through Sales Data

Sales Hacker

Don’t rely on intuition to determine your organization’s sales processes but rather look to your CRM. Here are 10 ways to improve your sales process by leveraging your CRM data. RELATED: The Evolution of CRM (And Where it’s Going) in the Future.

Data 99

Improve Sales Forecasting to Improve Sales Performance?

Anthony Cole Training

It remains a question despite the millions of dollars spent on CRM, sales force automation, training and hype. I read the white paper, and it clearly identified common problems with CRM tools such as SalesForce.com, ACT and other pipeline management tools.

A 10-Step Plan for Global Account-Based Sales Development

DiscoverOrg Sales

Download a white paper? A robust customer relationship management system (CRM) is a virtual necessity to capture and hold global account information, and to integrate with social media messaging methods, email, telephone, and any other means of communication – especially when the client is getting touches from different departments. A central CRM ensures there’s no duplicate or incorrect data entry and that all data is regularly refreshed.

?? Panel: Artificial Intelligence in Sales (on demand)

Pipeliner

developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself. The use of Artificial Intelligence in Sales has become a hot topic with a lot of hype and myth included.

eBook 40

?? Panel: Artificial Intelligence in Sales (on demand)

Pipeliner

developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself. The use of Artificial Intelligence in Sales has become a hot topic with a lot of hype and myth included.

eBook 40

Amazing New Study on Buyer Behavior

Pipeliner

The RAIN group has just released a powerful new white paper on a subject near and dear to all sales hearts: prospecting. The study detailed in this white paper set out to find: What is it like for buyers to be sold to every day? He is CSO and CMO at Pipeliner CRM.

Study 52

Money Monday – Are You a Sales CLOSER?

Score More Sales

These might include downloading a white paper, clicking to an offer from your blog, or getting research and e-books from your site. There are dialing technologies, CRM technologies and thousands of sales tools to help in every aspect of the buying journey.

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. AT Internet also has a wide range of white papers to guide and teach the uninitiated. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics?

Panel Discussion: Artificial Intelligence in Sales | February 27th at 10am PST

Pipeliner

developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself. Register For This Webinar Here: Event Registration. The use of Artificial Intelligence in Sales has become a hot topic with a lot of hype and myth included.

eBook 41

Sales Configurator: Features and Functions to Look for when Purchasing

Cincom Smart Selling

Module of CRM suite. Download the white paper here: [link]. Smart Selling Configure Price Quote CRM Product ConfigurationWhen evaluating the market of configurators, it is important to ask “how do I want to do business?” and “will this tool act as an enabler?”—rather

Sales Managers: The Reason Reps Don’t Follow Your Sales Process is You

Sales Hacker

Why aren’t you filling in the CRM?!” I’d nag when I hadn’t taken the time to get the right feedback on new changes I’d just implemented. Reps should manage as much of it as possible from the CRM so that they are not moving between many documents and spreadsheets.

How to Reduce the Creep Factor on Paid Social

SugarCRM

Apply this to our marketing mix and it’s obvious why offers such as “get a free trial” and “watch this product demo video” are consistently outperformed by more neutral, thought-leadership content such as analyst reports, white papers, and topical blog posts. CRM Customer Engagement Customer Experience Engagement Sales Leadership social media

Your Marketing Is Driving Me Away!

Partners in Excellence

” For example, I’ve requested information in the past, perhaps a white paper or a report. I know, by downloading a white paper, I trigger a lot of prospecting calls and some follow up emails. I downloaded one white paper from them several years ago.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

Pointclear

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also.

Managing Customer Relationships in a D2C World

SugarCRM

Let the Right CRM In. That’s where CRM comes in. However, it’s not enough to have a CRM. You need to find the right CRM for your manufacturing company’s unique needs. To learn more about what manufacturers need to build successful relationships and lasting loyalty and how to vet features and functions when comparing CRM solutions, download our new white paper: The Modern Manufacturer’s Guide to CRMs. (1) CRM Customer Experience

How to Blow $100,000 on a Lead Generation Campaign

Pointclear

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). Read more in this white paper.

Sales Tech Simplified: How to Find ‘Selling Nuggets’ Through Relevant Insights

Smart Selling Tools

Vortini’s goals are to achieve greater efficiency, quickly discover upsell and cross-sell opportunities by identifying white space, find “selling nuggets” through relevant insights, and use forecasting to make it actionable. Map account white-space.

How To 140

Make Sales Data Meaningful in 2013 by Spending Time in the Field

Sales Benchmark Index

Analyzed win/loss reason our reps fill out in CRM. Does the stage of the opportunity logged in CRM sync with where the customer is in the buying cycle? White papers offer prospects the greatest deal of information about our product.

Data 284

7 Tips to Get an Unresponsive Prospect Talking Again

Hubspot Sales

Some examples of closes include requesting that a prospect read a white paper, schedule a call, make an introduction, or provide information. How to Get a Prospect to Respond. Don't refer to the past. Change your close. Engineer an opening with someone else. Vary your contact attempts.

What in the World Is Guided Selling?

Cincom Smart Selling

Marketing facilitates this Guided Selling process by making high-value content available and accessible via website content, white papers, blogs and other SEO-empowered resources. Your CRM system informs you that one of these guys has been downloading product literature about your line of forklifts. Smart Selling CPQ CRM Guided Selling margin salesThe role of sales is changing dramatically in our connected world.

Buyer 60