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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

Rather than focusing on a general audience, customer-centric marketing places the focus on the customer as an individual. Although many businesses think they provide great customer service—the reality is, they don’t. Customer centricity is about more than just “making the customer happy.”

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6 Steps to Picking the Perfect Sales Model 

Highspot

Your sales process should detail step-by-step exactly what this team — and other supporting go-to-market functions — must do in order to transform potential buyers into customers. Sales models can vary based on your approach to demand generation, sales organization structure , and more. Types of Sales Models.

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4 Keys to Building & Using Personas In the Sales Process

Costello

Behaviors, attitudes, and motivations are common to a “type” regardless of age, gender, education, and other typical demographics. This includes basic facts about the group of individuals such as: typical role or title, general age range, educational background, technical abilities, specific skill sets, and so on.

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SalesProCentral

Delicious Sales

Customer Service (995). Demand Generation (181). Customer (6670). Education (917). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528). Incentives (379). Outside Sales (81).

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. Create content to get inbound leads.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Every industry needs sales so the education you receive working in this role can be immense. Our gender-based education stereotypes have pushed women to be less confident in their abilities than men, and therefore to be less vocal about their achievements or opinions. Your sales career project has ups and downs. Dani Buckley.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. The inbound SDR role is going to be further automated and reduced by chat bots with AI and/or higher level customer service type reps instead of being the entry level sales role.

Trends 96