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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Top 7 Best Lead Generation Software for your Business

Pipeliner

But what features should lead generation software have, and how much does it cost to use such services? And finally, how to choose the best service for your business? We will explain everything in simple words so that even marketing novices can understand all aspects. Acquiring new customers is a difficult process.

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article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
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Rethinking Rev Ops

Partners in Excellence

Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. There are countless examples of alignment and collaboration problems within sales itself, or marketing, or customer experience. But it’s a richer set of tools (software, analytic and AI based).

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Have You Heard of PRM? You Will Now – Allbound is Taking Off

Allbound

In addition, GoDaddy transformed customer service in the domain name marketplace, teaching me how critical it is to ensure every department within a company is focused on the customer at all times. Jen Gray has joined Allbound as Vice President of Marketing and Denise Newberry as Director of Customer Success.

Scale 48
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Have You Heard of PRM? You Will Now – Allbound is Taking Off

Allbound

In addition, GoDaddy transformed customer service in the domain name marketplace, teaching me how critical it is to ensure every department within a company is focused on the customer at all times. Jen Gray has joined Allbound as Vice President of Marketing and Denise Newberry as Director of Customer Success.

Scale 48