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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. So education campaigns are underway. In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along? Déjà vu all over again, to echo Yogi Berra.

Marketing 266
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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. This can be an educated buyer or someone looking to buy a product to make their life easier and less complicated. This makes the entire process inherently more complex.

B2B 95
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Every industry needs sales so the education you receive working in this role can be immense. Our gender-based education stereotypes have pushed women to be less confident in their abilities than men, and therefore to be less vocal about their achievements or opinions. Your sales career project has ups and downs. Dani Buckley.

Hiring 130