Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
Why should customers or a person on the street care about the project you are proposing? When you tell a story, you are educating prospects on a transition from where they are now to where they want to be,” Pollard says. Salespeople have a wealth of information and feel the urge to educate prospects about all they’ve learned.
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