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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

When you tell a story, you are educating prospects on a transition from where they are now to where they want to be,” Pollard says. Salespeople have a wealth of information and feel the urge to educate prospects about all they’ve learned. Telephone service is not the sexiest thing to sell.

Marketing 226
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

When we asked this question explicitly in our survey, a majority of B2B buyers agreed that they find it hard to schedule time to speak with a sales or customer service representative. Difficulty scheduling meetings or reaching a company representative. So what should smart sales teams do to take advantage of these findings?

Buyer 79