Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
When you tell a story, you are educating prospects on a transition from where they are now to where they want to be,” Pollard says. Salespeople have a wealth of information and feel the urge to educate prospects about all they’ve learned. Telephone service is not the sexiest thing to sell.
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