article thumbnail

The Rise of Digital Sales Rooms: Creating a Compelling Buying Experience

Allego

However, teams other than sales can use them across the customer life cycle. For example, a customer service team can use a DSR to share a customer implementation plan, or an account management team can use a DSR to share updates with an account’s stakeholder team.

eBook 62
article thumbnail

10 Tried-and-Tested SaaS Marketing Tactics That You Should Try

Pipeliner

With content marketing, you can better attract, educate, and convert prospects, even if you have a limited marketing budget. So, ensure that you have a list of keywords that potential customers could plugin on search engines when looking for a product or service. Crafting e-books, white papers, social media posts, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Want to be a Teaching Organization Not a Sales Organization

A Sales Guy

Does your sales playbook contain unique industry information your sales people can use to educate their prospects? Does your sales playbook contain tools your sales people can point prospects to like video’s, eBooks, and white papers that would help prospects better understand HOW to tackle the challenges they are facing?

Education 131
article thumbnail

Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. Agile CRM Source Like Zoho CRM, Agile CRM lets you manage marketing, sales, and customer service all in one platform, but with a slightly cheaper price tag. per user per month.

article thumbnail

Why Technical Decision Makers tune out Right Brain Professionals

Babette Ten Haken

Learn more by downloading my white paper: New Strategies for Selling to Skeptical Technical Decision Makers by clicking on this LINK. There is no better way than storytelling to bridge communication disconnects between professional disciplines, paygrades and levels of education. Why move beyond the stuff that gives them Pause?

article thumbnail

15 Ways To Boost Your Business in 2022

Smooth Sale

It would be best to publish well-researched content, including case studies, white papers, long articles, and eBooks. Women’s Information Network (WIN ) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.

article thumbnail

Biz Book Reviews: “Content, Inc.” Expands Marketing Power

Cincom Smart Selling

Copyright 2016 McGraw Hill Education. You might pick a blog, a social-media program or perhaps a white-paper series. I would formalize as part of your listening post process—sales, customer service, social media, other employees, surveys, etc. Cincom’s Lou Washington reviews …. Content Inc.: Author: Joe Pulizzi.