article thumbnail

Stop Chasing B2B Buyers And Start Engaging Them Their Way With The Buying Team Experience

Showpad

For instance, a customer service leader isn’t necessarily looking for fancy AI features, but they do want efficient solutions for recurring problems (that AI may well be equipped to solve). . Think: guided selling tools, easy product visualizations and intuitive content navigation so they can react on the fly.

article thumbnail

Solving the CRM Problem

Understanding the Sales Force

CRM is viewed as busy work rather than a tool. Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. The best coaching tool on the planet. CRM is too slow to respond.

CRM 215