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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. What is list segmentation?

Segment 219
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. What is list segmentation?

Segment 124
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The Marketer’s Guide to Email List Segmentation

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

Segment 130
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Customer lifecycle & CRM: How CRMs impact marketing, sales, and customer service teams

Nutshell

Especially when it comes to the customer lifecycle and CRM, the possibilities are endless. But CRM does more than just support your customer service team. In this article, we’re giving you the inside scoop on how CRMs impact marketing, sales, and customer service teams to help your business thrive.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Do You Segment Tedious Projects?

Smooth Sale

An exciting project for next year has made me realize the need to segment tedious tasks into doable actions; otherwise, it would be overwhelming. A tiny bit of math enables the ability to segment projects. Today, it’s easier than ever to segment tedious projects with technology. Your Story: Do You Segment Tedious Projects?

Segment 78
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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246