Negotiating: Is It Necessary in a Sales Process?
The Sales Hunter
AUGUST 9, 2012
Do we have to negotiate to be successful in sales? This may take some people by surprise, but I love to say that it is possible to be extremely successful in sales without negotiating. The reason is simple – If you’re successful in selling, then you don’t have to negotiate. Selling is all about getting the customer to share with you their needs and the benefits they want satisfied. Think about this question for a bit before answering.