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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. We use account managers and customer service reps on only a very limited basis.

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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract.

Retention 154
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How to Get Sales and Customer Service Teams Working Together

Zendesk Sell

But this shift towards relationships and away from mere transactions has also revealed one of the fundamental problems in how we think about sales and customer service. The customer service team’s priority, on the other hand, is usually to reduce the number of conversations they have every day. The length of calls.

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How to Focus on Customer Retention to Acquire New Accounts

Alice Heiman

It seems crazy but salespeople and leadership are surprised when customers leave either because they aren’t getting what they were promised, or a competitor has been nurt uring the relationship when your team has not. . So why not focus on customer retention? . So, what happens after you close a deal?

Retention 143
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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26 CRM Techniques and Strategies for Customer Retention

Cience

Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. It costs a lot less to keep existing customers than to go out and acquire new ones.

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How to Increase Customer Retention, Lifetime Value and Reduce Your Cost Per Sale

Keith Rosen

If delivering exemplary customer service is a cornerstone to building your business, revenue, referrals and client retention, then why do most companies invest more time on customer acquisition instead of retention, fail at meeting customer expectations and ultimately lose business to competitors?