article thumbnail

How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. But awareness and action are two different things.

article thumbnail

Why Sales Teams Should Implement Empathetic AI for Successful Client Retention

Sales and Marketing Management

With the ability to interact and empathize with clients directly, customer service tools can go even further. The post Why Sales Teams Should Implement Empathetic AI for Successful Client Retention appeared first on Sales & Marketing Management.

Retention 302
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Confusing Customer Service Delivery with Customer Experience Delivery?

Babette Ten Haken

Do we really understand the difference between customer service delivery and customer experience delivery? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility.

article thumbnail

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

How does one manage to keep customers engaged and loyal to their brand? To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Customer service. As a result, they don’t know how to provide the right customer service when a problem arises.

Retention 238
article thumbnail

7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

article thumbnail

Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

article thumbnail

A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense?